At least 50% of consumers eat out at least once every three months & the QSR concept has played a significant role in this shift. This stat is set to increase as Indians become more adventurous with their food choices which creates huge potential for Maroosh to grow significantly!
Quick service restaurants are the foundation of the Indian food service market, and are growing fast. Within the consumption space, QSR has the biggest potential, according to industry estimates. In India, dine-in accounts for almost 67% of sales at QSRs, while takeaways account for 19%, according to a report by the National Restaurant Association of India and research firm Technopak.
Around 80 per cent of the consumers order in food at least twice a month, which emphasizes the need for this facility especially in larger cities where distance is a concern. With the investment from Ronnie Screwvala, Maroosh is working towards catering to this segment!
Read more: http://articles.economictimes.indiatimes.com/2014-03-20/news/48402040_1_unilazer-ventures-consumption-space-ekstop-shop
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