The youth of our country is all about ‘left-hand’ eating as they constantly look to multi-task and Maroosh caters to this huge segment with its fast food services that combine taste and quality while satisfying the Indian palate.
With the fast paced life of today’s youth, it is hardly surprising that they are looking at quick alternatives for everything including for food. Hot, fast, filling and reasonably priced – that’s how the youth want their food. That’s where the ‘QSR’ segment comes into the picture.
The entire idea of QSR is to cater to busy individuals who value high-quality food, quick service and an affordable price. Without one or the other, the whole concept falls apart. Hence, it becomes increasingly important to ensure that your back-end and ecosystem are right as you look to expand. With the investment from Unilazer, Maroosh has gained strategic traction in the QSR segment.
Read more: http://articles.economictimes.indiatimes.com/2014-03-20/news/48402040_1_unilazer-ventures-consumption-space-ekstop-shop
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