Tuesday 10 June 2014

Rebranded Maroosh


Popular Lebanese QSR, Maroosh now dons a new avatar with the super chic & exceedingly delish mm! maroosh. The launch of our two brand new outlets of mm! maroosh, one at Reclamation in Bandra and the other at Shivaji Park in Dadar, mark the beginning of a pan-Asian expansion of our brand.

The first quick service restaurant in the Lebanese cuisine segment, Maroosh has a target to reach an outlet count of 30 by the end of the year, all of which will be mm! maroosh including the already existent ones.

mm! maroosh will bear a new look and feel in its newly launched outlets, with a revamped menu and new packaging supported by a robust marketing campaign both on-ground and on social media. The focus will be primarily on Lebanese cuisine, with quintessential favorites of Shawarmas, Hummus and Pita Bread, Lebanese Salads and Falafels taking centre stage. For the Indian food loving audience, mm! maroosh offers a range of mouth-watering Indian wraps, starters and main courses apart from the Lebanese best-sellers. 

Watch this space for more!

Wednesday 4 June 2014

Definition of Luxury

Luxury means something that appears to be the best of whatever it represents; a term that raises expectations and makes one work harder towards achieving it.

Luxury, to me, is comfort in the best possible way. Luxury is also a statement to be made, with the car you drive, and the watch you wear, for instance. Luxury also is that extra asset other than usual possessions, like a holiday home or a yacht.


My first luxury purchase was a convertible sports car - the Pontiac firebird. It's an American sports car, which was imported from the States. I was just 24 back when I purchased it. The thrill of buying something from my hard-earned money was indescribable!