Friday 4 July 2014

First-Mover Advantage

Lebanese cuisine is rapidly rising in popularity in India. We were one of the earliest entrants in this space with Maroosh (now re-branded mm! Maroosh). That is essentially what makes us different from the other players in this space. Other players, who offered burgers and pizzas at the time, did not have that edge.

We concentrate on quick, authentic Lebanese cuisine, with an addition of Indian cuisine to appeal to the local market. We keep our classics authentic, and offer variations to suit the local palates. The blends of flavours and spices used in Middle-Eastern cuisine are similar to those used in Indian cuisine, so it suits us. That is the reason for the former’s popularity in India.

We have added baked falafel, spicy chicken shawarma and chicken tikka shawarma, with hummus in three variants (parsley, sun-dried and tomato), and we will introduce a special every quarter.

Keep watching this space for more updates on mm! maroosh.


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