Your Office Space - A Reflection of You!

I would like to believe that my office tells the story of all my professional adventures. Overlooking the Racecourse, besides reflecting my eclectic taste in art, the interiors of my Mumbai office also reflect my love for a good laugh.

1. A sculpture by Mumbai artist Satpal, captured my imagination because of the clever structure and illusion. It was the perfect outdoor talking piece for our 800 sq ft terrace. 

2. Look at their faces and you will be forced to smile back. The rustic, red Chinese couple caught my eye during a trip to China and I thought they would add a touch of humour to the otherwise serene setting.

3. Another pick from China, I have two versions of elegant white figures. Instead of keeping the pair together, I prefer to keep them apart, each standing out on its own. 

4. I've got a chess board that I love to bring out when I feel the need to relax.

5. My most priced possession has to be my Nespresso machine that I bought during one of my trips abroad. It is right next to where I sit which says a lot about my caffeine obsession!

6. Lastly how can I forget my beloved drone - this finds a place of pride in my office - just for kicks ofcourse! I call it the parrot and I promise you I don't use it to spy on my competitors or deliver pizzas (haha)! Flying the drone on my terrace is a real stress-buster.

Rebranded Maroosh

Popular Lebanese QSR, Maroosh now dons a new avatar with the super chic & exceedingly delish mm! maroosh. The launch of our two brand new outlets of mm! maroosh, one at Reclamation in Bandra and the other at Shivaji Park in Dadar, mark the beginning of a pan-Asian expansion of our brand.

The first quick service restaurant in the Lebanese cuisine segment, Maroosh has a target to reach an outlet count of 30 by the end of the year, all of which will be mm! maroosh including the already existent ones.

mm! maroosh will bear a new look and feel in its newly launched outlets, with a revamped menu and new packaging supported by a robust marketing campaign both on-ground and on social media. The focus will be primarily on Lebanese cuisine, with quintessential favorites of Shawarmas, Hummus and Pita Bread, Lebanese Salads and Falafels taking centre stage. For the Indian food loving audience, mm! maroosh offers a range of mouth-watering Indian wraps, starters and main courses apart from the Lebanese best-sellers. 

Watch this space for more!

Business of Food

When McDonald's entered India in 1996 serpentine queues formed outside its outlets as people waited patiently to be served the world-famous burgers. Back then burgers were a novelty and people could not get enough. The same happened with Subway sandwiches.

Over the years though, burgers and subs have become commonplace meal-on-the-go. The next big revolution is sliders. I believe sliders are the next big wave in the quick service retail format. Hence, I created the brand 'Sliders' and opened the first outpost in Mumbai. 

Sliders are often deemed miniature versions of burgers. Besides its size, another thing that sets it apart is its simplicity. Traditionally it has a thin beef patty covered with some cheese and fried onions and placed between 2 buns, with minimal adorning. The burger bun weighs around 60 gms while slider bun will be around 20 gms. 

It also means that one can finish off a slider in three easy bites which is why many restaurants are increasingly including it in their menu. I believe that sliders will be a hit with the Indian crowd, especially the urban youth. Our sliders are priced very competitively at INR 60-65 each, which suits the budget of our target customers, who are youngsters and corporate  professionals.  As we scale our business model we will drop the prices to those offered by leading burger brands. 

I am currently working to build up the business' backend to outsource a bulk of its processes to other agencies, so that minimal cooking is required at the outlet. Everything including, breads, meat & sauces will come from these agencies & will be assembled at the outlets.

We are currently doing a litmus test with our flagship outlet which is located in a bustling part of Bandra, near three colleges, a major shopping mecca, and adjoining McDonald's & KFC. I believe that if we can get people to try sliders atleast once, then it is half the battle won. 

Slide your way into the latest food fad

With everything acquiring a mini form, it wasn’t going to be long before the archetypal Burger got its own smaller version, the slider. A niche trend that has been prevalent internationally since several years, sliders have recently found their way into India. And we have dedicated an entire new restaurant to this food fad by opening the namesake brand Sliders.

Having started operations in March this year, Sliders has an extensive menu of vegetarian and non-vegetarian sliders with a selection of burgers, hot dogs, wings, fries, beverages and desserts. Falafel, Jalapeno Popper, Wild Mushroom, Mac & Cheese and Paneer Chili make up the vegetarian section of Sliders. The non-vegetarian repertoire includes the Egg & Sausage, Egg & Mushroom, Chicken Caesar, BBQ Chicken, Buffalo Wings, Chicken Satay, Bademiyan, Double Decker, Philly Steak, The Original and Fish & Chips.

If bigger is better for you, then take your pick from the quintessential Vegetarian, Chicken or Beef Burgers or avail of the opportunity of converting any slider into a burger! You could also choose from the Classic, Cheese or Relish Hot Dogs or dig into the Slider’s Signature BBQ Wings tempered beautifully with Sriracha sauce.

And how could we forget the fries! Apart from the popular Regular Fries and Cheese Fries, Sliders also gives you the chance to try the slightly innovative Thai Fries and Steak Fries. Want something to wash all this food down with? The flawlessly sweetened Strawberry Rush and Nutella Coffee are perfect accompaniments to your meal. Finally, slide out of this food heaven indulging in the interestingly concocted Brownie Slider and the creamy Ice-Cream Profiteroles.

 Eating out is steadily growing as a culture with people becoming more aware about different cuisines and the latest food fads. And owing to the constant rush we battle every day, instant yet economical gastronomic gratification makes the trend of Quick Service Restaurants a fitting business model to tap into. Sliders will provide you with that perfect quick bite for your hectic life-on-the-go whilst ensuring the quality and tastes are adherent to the benchmarks continually set by Impresa Hospitality Pvt. Ltd.