Extensive Expansion - mm! maroosh!

Impresa Hospitality Management currently owns and manages 17 mm! maroosh outlets in Mumbai and Pune, with extensive expansion plans for the QSR brand chalked out in the next few years.

Till July 2015 we will add 23 outlets, including five in all PVRs in Mumbai. We have signed up with PVR and all these five outlets will be launched soon. We are looking out for other locations as well. After consolidating our position in Mumbai and Pune, we plan to enter Delhi, Bengaluru and Chennai markets, along with tier II cities which have a high aspiration value. This will be followed by a pan Asian expansion after 24 months – Singapore, Hong Kong, Nepal, Sri Lanka, Malaysia and Dubai.

However, the company is not looking at growing through the franchise model and all the outlets will be self-owned. We are simultaneously back-ending our production strongly. Next year when we move out of the city, it will be a copy – paste job.

Currently Impresa Hospitality Management does not have a centralised kitchen and we outsource this part of our operation. We have tie-ups with vendors for this, while we manage the QSRs. The recipes are our own which we give to them under a non-disclosure agreement.  Lebanese cuisine is familiar to the Indian palate and the company's outlets have always been popular from the time the first QSR was launched in 2000. It was the first interactive concept, much before something like Subway came up. You get to eat fresh and see the cooking done before you – that element works very well.

While Shawarmas remain the quintessential favourite, vegetarian options like Hummus and Falafels are increasingly getting popular, along with salads like Fattoush and Tabbouleh. We have introduced Baked Falafel and are concentrating on an interesting vegetarian spread.

Your Office Space - A Reflection of You!

I would like to believe that my office tells the story of all my professional adventures. Overlooking the Racecourse, besides reflecting my eclectic taste in art, the interiors of my Mumbai office also reflect my love for a good laugh.

1. A sculpture by Mumbai artist Satpal, captured my imagination because of the clever structure and illusion. It was the perfect outdoor talking piece for our 800 sq ft terrace. 

2. Look at their faces and you will be forced to smile back. The rustic, red Chinese couple caught my eye during a trip to China and I thought they would add a touch of humour to the otherwise serene setting.

3. Another pick from China, I have two versions of elegant white figures. Instead of keeping the pair together, I prefer to keep them apart, each standing out on its own. 

4. I've got a chess board that I love to bring out when I feel the need to relax.

5. My most priced possession has to be my Nespresso machine that I bought during one of my trips abroad. It is right next to where I sit which says a lot about my caffeine obsession!

6. Lastly how can I forget my beloved drone - this finds a place of pride in my office - just for kicks ofcourse! I call it the parrot and I promise you I don't use it to spy on my competitors or deliver pizzas (haha)! Flying the drone on my terrace is a real stress-buster.